A Simple Idea
Travelers shouldn't have to choose between the consistency of a five-star hotel and the soul of a private home.
'Here Collection marries the two.
Each property is a love letter to its location — rooted in place, elevated through design, delivered with the quiet precision of world-class hospitality. As a beloved home owner or boutique hotel you’ll experience the transparency and quality of our team from the first moment we step onto the property.
"Here is not just a place. It's a way of being."
WHAT WE DO
We offer end to end property management for owners of luxury villas and boutique hotels.
Revenue Management
We optimise pricing strategies based on market trends to maximise your rental income seamlessly.
Housekeeping
Our dedicated team guarantees that your property remains immaculate through regular maintenance and quality inspections.
Guest Communication
We provide 24/7 concierge support to ensure that every guest receives exceptional service at all times.
Professional Photography
Our expert photographers capture your property's essence, resulting in stunning listings that attract discerning travelers.
Experience Design
We craft personalised welcome experiences that reflect local culture and elevate the guest's stay effortlessly.
Monthly Reporting
Receive detailed analytics and performance reports, providing you with insights to understand your property's success.
THE HERE COLLECTION DIFFERENCE
Hotel quality with the soul of a home.
Curated Excellence
We hand-select only properties that meet our wow-factor criteria: stunning location, distinctive design, premium quality. Guests never gamble on what they'll find.
High-Touch Service
Pre-arrival planning, on-call concierge, daily housekeeping on request, a local host to welcome your guests. This level of service is unheard of in typical short-term rentals.
Place-Centric Brand
Custom welcome materials, curated local guides, thoughtful in-home details. Each stay tells a story. That story builds loyalty and drives returns. We provide 24/7 concierge support to ensure that every guest receives exceptional service at all times.
Immersive Activities
We curate experiences around each home. In wine country, a private sommelier tour or farm-to-table chef dinner under the stars. In the mountains, guided wildlife hikes or heli-ski drop-offs. It's like having a destination concierge built into your stay.
Privacy and Space
While deeply local, each property is also a private sanctuary. Guests enjoy the exclusivity of a standalone home – no crowded lobbies or shared facilities. Whether it's a secluded 5-acre ranch or a tucked-away beachfront, guests feel like they've discovered a secret slice of paradise just for them.
Data-Driven Performance
Leverage sophisticated analytics to optimize revenue and enhance guest experiences, achieving sustainable success across our portfolio.
THE MARKETPLACE
We aren’t just following trends. We’re setting them.
U.S. STR revenue 2025
$21.1B
Estimated U.S. short-term rental revenue in 2025, growing at 4.1% annually. Prime markets are massively under-supplied in true luxury product.
Luxury demand growth +2019
73%
Growth in demand for luxury stays ($1,000+/night) since 2019. Here Collection is positioned at exactly this intersection.
Guests expect smart spaces
67%
A significant majority of guests now demand well-designed, intelligent spaces, indicating a strong market need for luxury short-term rentals that deliver exceptional experiences.
Millennials more likely to spend money on experiences than on consumer goods (American Express Travel’s 2023 Global Travel Trends Report Traveling)
PROVEN PERFORMANCE
From zero to California's most wish-listed Airbnb — in one year.
• 75% occupancy by second quarter of opening.
• 90%+ occupancy sustained through year two.
• Property 2 stabilised in under 6 months.
• Both properties dramatically outperformed local market averages.
This is what happens when exceptional design meets sophisticated operations.
OUR EXPANDING PORTFOLIO
From zero to California's most wish-listed Airbnb — in one year.
Now:
Sonoma County, CA — Wine Country. California’s #1 most wish-listed AirBnb.
Spicewood, TX - Hill Country of Texas, wine region, tourism destination.
Coming:
Malibu, CA · Jackson Hole, WY · Fredericksburg, TX · Sedona, AZ · Joshua Tree, CA
WE ARE SELECTIVE. ON PURPOSE.
We provide exceptional service for world-class clients and properties.
• Architectural Gem Owners — Your home already has the bones. We bring the operation, the guests, and the care.
• Premium Investors — White-glove STR management. We optimise returns without compromising brand integrity.
• Reverent Hosts — We take care of your home the way you would. Your home is not a listing. In our hands, it becomes a destination.
• Legacy Land Owners — For families like ours, we understand passing along generational assets is all about net positive cash flow. We care for your asset while it grows in value and memories for future generations.
THE GUEST EXPERIENCE
You arrive to find the kitchen already stocked — cold white wine, local olive oil, bread from the bakery down the road. Nobody made a fuss. It was just there.
The pool is yours from dawn. The deck faces nothing but hillside and sky.
This is what we design for. Not features. Moments.
REVENUE CAPTURE
CONSUMER REACH & V IRAL DEMAND ENGINE
• Design-Led Virality Architecturally iconic properties generate organic, user-driven content and outsized visibility without paid marketing.
• Earned Media Validation Projects featured in Architectural Digest, Dezeen, Dwell, Clever, and major travel publications—functioning as third-party demand drivers.
• Low-CAC Launch Strategy Selective influencer, photographer, and PR partnerships accelerate awareness at opening with minimal ongoing spend.
• Occupancy Boosts + Market Penetration Occupancy to our sites skyrockets beyond conventional hotel occupancy ramping models — improving break even timeframes immediately.
• Repeat Guests & Network Effects High memorability drives repeat stays, referrals, and cross-property demand as the portfolio scales.
Our Team
Design vision meets operational excellence.
Will Beilharz
Founder / PresidentWill has spent 15+ years at the intersection of hospitality design and real estate development, building a career defined by the belief that where you stay should feel as intentional as why you travel. As CEO of Artistree Hospitality Group and Founder of Artistree Home — a design and build firm specializing in short-term rentals — he has developed a rare fluency in both the architectural and operational sides of luxury property. An experienced investor in boutique hotels and STRs, Will founded Here Collection to bring a missing standard to the market: homes that perform like assets and feel like sanctuaries.
Chief Operating OfficerJade Chen
Jade brings over 30 years of experience across communications, hospitality, and property management — and a hands-on mastery of the guest experience that few can match. As a longtime Airbnb Superhost with over 3,000 five-star reviews, she has built her reputation on the kind of quiet, anticipatory care that turns a first-time guest into a loyal one. CEO of multiple ventures spanning short, mid, and long-term stays, and a principal at a NYC-based family real estate office, Jade ensures that every Here Collection property runs with the precision of a five-star hotel and the soul of a home someone truly loves.
WHAT PEOPLE SAY ABOUT US
Glowing reviews aren't collected. They're earned — one thoughtful detail at a time.
“This might actually be one of the best places on Airbnb. The space and its surroundings were incredible. The attention to detail, care and thoughtfulness were apparent at every turn.
Jade and team were awesome — if I could, I would leave 6 stars. Would love to return sometime!”
— Alex (April 2026)
“The Spyglass Treehouse was a dream come true. We were celebrating our 7 year anniversary and my partner's birthday. The treehouse was stunning — gorgeous design, immaculate aesthetic, beautiful views, and nestled amongst the redwood trees; more beautiful than how the photos described. The place was cozy, clean, and comfortable. It was so lovely to spend the day on the patio listening to the ambient forest sounds, with relaxing in the hot tub in the evenings.
Jade was a standout host, absolutely 5 stars — she went above and beyond, very responsive, had amazing recommendations, very detailed and thorough instructions and responded within minutes despite the time zone difference. Loved the nice welcome gift: Sonoma chocolate, eye masks and slippers. Thank you for a phenomenal weekend getaway, we can't wait to come back!”
— Tiffany (March 2026)
“We had such a wonderful stay here. The treehouse is truly special, peaceful, beautifully designed, and incredibly cozy. The hot tub in the middle of the trees was such a highlight and felt almost surreal. The deck is perfectly placed, with just the right amount of shade and really lovely views. Inside, everything was so thoughtfully prepared.
The room had everything we needed — lots of tea options, a very warm robe, plenty of outlets for charging, great Wi-Fi, and a very comfortable temperature throughout our stay. You can tell a lot of care went into every detail. My boyfriend and I kept saying how much we loved the space and were half joking that we wanted to build something like this ourselves. Such a memorable stay and we would absolutely come back. ”
— Rachel (April 2026)
Let’s Work Together
Your home deserves more than a manager. It deserves a partner.
We built Here Collection for homeowners who refuse to settle — for properties that are too special to be treated like inventory. If your home has soul, we know how to share it with the world while protecting everything that makes it yours. Let's talk about what's possible.